Vistage CE 676 members believe that the entire group benefits from all members’ consistent participation. As such we strive to attend every meeting possible. When we fail to manage our schedules perfectly (or make a judgement call about other priorities) we pay up. Funds are used at the annual retreat to enhance the experience!
Dialog Consulting Blog
A few years ago, a friend gave me a satirical poster that said, “Blogging: Never have so many… said so much… to so few.”
In fact, companies that blog get an average of 55% more web traffic than those that don’t. Here’s why.
Most people use Google as their search engine. In 2011, Google shifted its algorithms to favor newer content over older. Since half of all Internet traffic starts with a search, and a blog is continuously updated, it’s easy to see how blogging can generate more inbound traffic.
If you have a relatively static website,
People typically think of social media as a talking tool. Indeed, the word media implies creating content. However, it doesn’t have to be our content. What about their content – our customers and prospects, our employees and partners? In business, we can listen to and learn from what they’re saying using social media.
My favorite listening tool is Google Alerts. I first touched on this service in Chapter 4. Remember that Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Most of are well practiced at searching Google for what we need.
We live in a world of accelerating change. Ray Kurzweil, the respected futurist, predicts that by 2045, we’ll experience a 1,000,000,000-fold increase in what he calls “human-machine knowledge” relative to 2010. That’s hard to conceptualize but looked at another way, the amount of information we’re dealing with today represents barely 0.0000001% of what we’ll have to handle in that future. What a quaint, simple world we inhabit today!
Even so, I’m often asked, “Dave, what’s your secret to keeping up in market segments changing as fast as social media and mobile technology?” Actually, isn’t this a challenge in virtually every industry,
There’s a powerful, new way to organize the information in your professional and personal life. It called tagging. It’s a radical departure from using hierarchical folders… within folders… within folders… whether in electronic (on your computer) or physical (in your filing cabinet) form.
Have you noticed that when you save a Word doc, an Excel file, or a PowerPoint presentation, that you can now add tags? It’s on the same screen as the file name field when you “Save As”. It’s that important… or even more so.
Tags are also available in Yammer and Chatter (group texting services),
There’s a hot, new service that the younger crowd is using now that they’ve spurned Facebook. It’s called Snapchat. Facebook reportedly tried to buy Snapchat last fall for something like $3 billion. No deal.
By the way, in case you’re not familiar with Facebook, you might be interested to know that it’s “a tool for connecting with old people.” As such, millions of the millennials are leaving Facebook.
Why use Snapchat instead? It seems that the younger generation is finally becoming aware of the downside of over-sharing, at least when done publicly where a parent,
Half of all Internet traffic starts with a search. Are you curious what words and phrases (a.k.a. keywords) are generating traffic for your competitors? Do you wonder whether they’re using Google pay per click advertising, and if so, for what keywords? How many web visitors are they getting? How much are they spending?
Amazingly, you can get answers to each of these questions for free! The tool is called www.SEMrush.com. SEM means search engine marketing, and the information you’ll discover is definitely a rush.
At SEMrush, enter each competitor’s name and click the “Overview” tab.
I see many business people who engage in social media programs simply because others do. Further, they make no attempt to quantify the value of such initiatives and therefore tend to underinvest. In turn, social marketing brings few new customers to the company and in a self-fulfilling prophecy, it’s not worth investing more.
I maintain that measuring the costs and benefits of your social media programs (and more broadly, all of your digital marketing initiatives) is critical. With a calculation of the actual value, you’ll have a basis for deciding which initiatives merit increased or decreased investment going forward.
Every year, if not every week, it seems like another hot new social service hits the scene. After Facebook, it was Pinterest, and then Instagram, and now Vine. How do you decide which service(s) to use?
Remember that in business, and even more in social, it’s better to do one thing well rather than three things poorly. The goal is not to be everywhere. It’s to be fully engaged in the places that you choose to participate.
As such, there’s no need to chase after every hot new service,
It’s not atypical for a company to decide to launch a Facebook page or begin Tweeting because they’ve seen others be successful in such campaigns. However, selecting your “tool” should actually be the sixth step in your process, not the first.
If you sell B2B (business to business), just look at your B2B competitors and their misguided efforts to employ Facebook and Twitter. Someone in their Marketing department may have heard that these services are hot (and indeed, both are among the top 10 most trafficked websites on the planet, but dominated by business-to-consumer (B2C), media/press, and personal applications) and followed like lemmings.