marketing

Book in Progress – Chapter 5

Posted By on

Description: I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply…

Chapter 5: Social Media Personality…

One of the most popular videos of all time on YouTube is called “Evolution of Dance” (on www.youtube.com, search for that term). It was created by an unknown “inspirational comedian” named Judson Laipply and has been viewed more than 125,000,000 times. Devoting six minutes of your time to watch it will almost certainly be an enjoyable investment. You’ll probably want to share it with others.


Read More

Case Study In Progress: Murphy-Goode Dream Job

Posted By on

Murphy-Goode has just announced the “Top 50” for their “Wine Country Dream Job”. In ten days they’ll cut the roster to 10 and fly those folks to Sonoma for in-person interviews.

I’ve made the Top 50 based on this video: Dave from Mars

If you’re so inclined, I would appreciate your “favoriting” the video: You’ll have to provide your email address and then confirmation a corresponding email message — a cumbersome process attempting to keep the voting fair.

Anyway, my analysis of this program as a marketing mechanism: It’s a clever premise to use social media to recruit a social media whiz (official title: “Murphy-Goode Wine Country Lifestyle Correspondent”).


Read More

21 Social Networking Ideas for Your Business (Part 3)

Posted By on

The third episode in this four part series begins with a definition of social networking and an analysis of the two predominant ways in which social networks are organized. Discussion focuses on the significance for businesses and organizations in everything from product planning, to sales and marketing, to internal communication.

Leading social networking services are identified, including MySpace, Facebook, Ning, Linkedin, and Get Satisfaction. Highlights include Starbucks, Dell, and Sprint use of Facebook “fan” pages for customer interaction.Also addressed are the many business applications of Linkedin.

More information is available from Dave Nelsen at Dialog Consulting Group.


Read More

21 Social Media Ideas for Your Business (Part 2)

Posted By on

The second episode in this four part series begins with T-Mobile’s famous YouTube commercial, including an in-depth analysis about its impacts and implications.

RSS is discussed along with the larger implications of the social web transition from “push” to “pull”.

Highlights include business applications of Twitter including examples from JetBlue, Dell, and Ford. Also included is an overview of web address (URL) compression using bit.ly.

The episode wraps up with a discussion of audio podcasting for business, including for customer testimonials and four other applications.


Read More

21 Social Media Ideas for Your Business (Part 1)

Posted By on

The first episode in this four part series begins with entertaining examples of social media along with a formal definition. Discussion focuses on the significance for businesses and organizations in everything from market research and competitive analysis, to sales and marketing, to internal communication.

Leading audio, video, text, and messaging services are identified, including TalkShoe, YouTube, Blogger, Wordpress, and Twitter.

Highlights include Mayo Clinic’s use of blogging and Salesforce.com’s community-driven Product Planning.

Also addressed is use of “Google Alerts” and “Twitter Search” to track the conversation.


Read More