BEST of Social Media for Biz – 1Q10

Here are my best discoveries for the first quarter of 2010 in social media for business. Actually, it’s just one incredibly valuable idea…

The Best Sales People Aren’t Working for You (Yet)!

The best sales people don’t work at your company. Fighting words? Read on and decide for yourself.

The Internet recently marked its fortieth birthday. For the first, say, thirty-eight years, it brought us an exponentially increasing tsunami of information with one big caveat. The source of much of that information was unknown, suspect, or worse.

I recently learned that 63.2% of statistics are made up.


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BEST of Social Media for Biz – 4Q09

Here are my best discoveries for fourth quarter 2009 in social media for business. Not every discovery necessarily originated during the quarter; that’s just when each hit my radar…

Best Employee Training Program for Social Media
Telstra, the 40,000 employee Australian telecom company has definitely set the bar for training its employees in social media. If you don’t have the resources to go this far, at least visit SocialMediaGovernance.com and develop a policy for your company based on your favorite model (click image to read):

Best Example of Twitter IRL (In Real Life)
Very funny but if this approximates your company’s Twitter strategy,
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BEST of Social Media for Biz – October ’09

Here are my best discoveries for the month of October, 2009, in social media for business. Not every discovery necessarily originated during the month; that’s just when it hit my radar…

Best Perspective on Negativity in Social Media
In speaking to more than 50 CEOs each month, one of the most common worries I hear is about giving voice to detractors. This post by David Cameron provides a great perspective and advice on how to handle it. The post also contains links to posts by Erik Qualman and Jeremiah Owyang on the same topic — well worth reading (click image to read):

Best YouTube Ad of the Month (So Subtle,
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BEST of Social Media for Biz – September ’09

Here are my best discoveries for the month of September, 2009, in social media for business. As I say every time, not every discovery necessarily originated during the month; that’s just when it hit my radar…

Best Flight Safety Briefing (AKA Ad for Southwest Airlines)
In social media, it’s “PIE” that counts: (P)ersonality that’s (I)nteresting and (E)ntertaining (an old radio DJ adage). Not only will you watch, you’ll pay attention and remember Southwest:

Second Best Flight Safety Briefing Ever (AKA Ad for Air New Zealand)
Did I say that in social media,
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BEST of Social Media for Biz – August ’09

In August, I presented “Social Media for Business; Why You Need It, Why You Can’t Ignore It” to 7 Vistage CEO groups in a span of 12 business days. After a typical three-hour presentation in Philadelphia, Harry Halloran,  Chairman / CEO of several companies suggested that I publish an update each month covering the newest and most interesting for business. So here it is…

Introducing the BEST of Social Media for Business – August 2009. Not every discovery necessarily originated during the month; that’s just when it hit my radar.

Most Compelling Case for
Social Media for Business,
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