Book in Progress – Preface

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply…


From 2005 to 2009, I founded and built TalkShoe, a social media pioneer, to over 1 million monthly listeners using a variety of social media and social networking tools.

Facebook did not work well for us in part because TalkShoe, as the name implies, is about talking. It turns out that when people organize around a friend (or person) they have little else in common and therefore little interest in talking as a group.

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