Accelerating Learning in Your Organization
As Peter Senge once observed, “The only sustainable competitive advantage is an organization’s ability to learn faster than the competition.” If this is true, then you can’t find a more valuable free tool than Google Alerts.
With Google Alerts, you can specify a word or phrase for Google to monitor; whenever they see it, they send you an email with a link to the source. Unlike with a Google search, once established an alert brings you breaking news and continues to run forever, or so we thought.
Think about the value of Google alerting you to what your competitors just announced.