The first episode in this four part series begins with entertaining examples of social media along with a formal definition. Discussion focuses on the significance for businesses and organizations in everything from market research and competitive analysis, to sales and marketing, to internal communication.
Leading audio, video, text, and messaging services are identified, including TalkShoe, YouTube, Blogger, WordPress, and Twitter.
Highlights include Mayo Clinic’s use of blogging and Salesforce.com’s community-driven Product Planning.
Also addressed is use of “Google Alerts” and “Twitter Search” to track the conversation.
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