Snapchat recently went public and had one of the biggest IPOs in years. Assuming that you’re not very familiar with Snapchat, there are a few things to know.
People (especially teenagers) like Snapchat because, if photos are going to exist only briefly, they need not be as carefully composed (AKA “faked”) as with Instagram or Facebook. As such, sharing on Snapchat is more honest, more like real life.
Like Twitter, Snapchat allows one to share whatever’s on one’s mind. Unlike Twitter, which is text-based with photos bolted on, Snapchat is photo-based, with an option for a bit of text.