The third episode in this four part series begins with a definition of social networking and an analysis of the two predominant ways in which social networks are organized. Discussion focuses on the significance for businesses and organizations in everything from product planning, to sales and marketing, to internal communication.
Leading social networking services are identified, including MySpace, Facebook, Ning, Linkedin, and Get Satisfaction. Highlights include Starbucks, Dell, and Sprint use of Facebook “fan” pages for customer interaction.Also addressed are the many business applications of Linkedin.
More information is available from Dave Nelsen at Dialog Consulting Group.
Blip TV Part 3: [blip.tv ?posts_id=2210373&dest=-1]