It’s a B2I World

Recently, I was speaking to a group of CEOs in California about using social media for business. The host introduced me tothesomewhat skeptical audience by suggesting that whether their companies sold B2C (business-to-consumer), B2B (business-to-business), or B2G...

Improving Your Online Reputation

Have you noticed the proliferation of consumer review sites in the last few years? It’s not just Yelp (restaurants, etc.), TripAdvisor (hotels, etc.), and Angie’s List (contractors, doctors, etc.). It’s also Amazon (everything they sell), iTunes (albums, podcasts,...

Videos They’ll Want To Watch

The topics and behaviors that become popular on the Internet are sometimes referred to as memes. Perhaps you’ve heard of Rickrolling? Unfortunately, it’s impossible to predict what will become popular, however, you can always be a “fast...