Improving Your Online Reputation

Have you noticed the proliferation of consumer review sites in the last few years? It’s not just Yelp (restaurants, etc.), TripAdvisor (hotels, etc.), and Angie’s List (contractors, doctors, etc.). It’s also Amazon (everything they sell), iTunes (albums, podcasts,...

Videos They’ll Want To Watch

The topics and behaviors that become popular on the Internet are sometimes referred to as memes. Perhaps you’ve heard of Rickrolling? Unfortunately, it’s impossible to predict what will become popular, however, you can always be a “fast...

Finding Your Audience

A few months ago, I pointed out that companies that blog get on average 55% more web traffic.  But it’s not just 55% more traffic; it’s new prospects finding you exactly when they’re looking for what you do. Recall that half of all web traffic originates at a search...