Google+ A Lot

When Google announced a new social network called Google+, I ignored it. Using a loose definition, Google had already “failed” at social networking three times, with Orkut, Wave, and Buzz. Are you using any of these? You never even heard of them? I figured that Google...

Why Social Media Fails

There are myriad reasons that business social media initiatives fail. If your company’s social media program is not working, perhaps it is for one of these reasons: You’re pushing marketing information at them. News flash: Your prospects already have all the marketing...