3 Rules for Using Social Media

I’m currently vacationing with my wife in Ponce, Puerto Rico (celebrating our 25th wedding anniversary) and another article is due. Thanks to the magic of the iPad and the Internet, it’s only a question of what to write about. Suddenly it dawns on me; I can’t believe...

Google+ A Lot

When Google announced a new social network called Google+, I ignored it. Using a loose definition, Google had already “failed” at social networking three times, with Orkut, Wave, and Buzz. Are you using any of these? You never even heard of them? I figured that Google...

Why Social Media Fails

There are myriad reasons that business social media initiatives fail. If your company’s social media program is not working, perhaps it is for one of these reasons: You’re pushing marketing information at them. News flash: Your prospects already have all the marketing...