Advertising by Word of Mouth

As featured in TEQ Magazine: I have seen the future of advertising! It’s interesting and interactive, and at least for the moment it’s free. Welcome to the rapidly evolving world of social media for business. Two excellent examples of such “ads” are by Blendtec, a...

Book in Progress – Chapter 8 (LinkedIn)

Chapter 8: Connecting with 85 Million Professionals Via LinkedIn LinkedIn is based on the idea that everyone on the planet is connected to everyone else in six or fewer steps. I know Jim; Jim knows Sue; Sue knows Bob; therefore I am three degrees away from Bob. And...

Book in Progress – Chapter 7

Description: I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 7: Writing a Business Blog An ideal social media starting point for many businesses and organizations...