Book in Progress – Chapter 2

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 2: Social Media is… Social media is characterized by three basic concepts[i]: Content created by anyone, without...

Book in Progress – Chapter 1

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 1: Word of Mouth Gets a Megaphone Recently, a friend of mine who runs a public relations firm in Chicago scheduled...

Book in Progress – Preface

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Preface From 2005 to 2009, I founded and built TalkShoe, a social media pioneer, to over 1 million monthly listeners using...