People typically think of social media as a talking tool. Indeed, the word media implies creating content. However, it doesn’t have to be our content. What about their content – our customers and prospects, our employees and partners? In business, we can listen to and learn from what they’re saying using social media.
My favorite listening tool is Google Alerts. I first touched on this service in Chapter 4. Remember that Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Most of are well practiced at searching Google for what we need.