The Reality of Social Media

Have you ever seen the cartoon that might best be titled “What the customer needed?” After much Googling, as far as I can tell it first appeared here (a site now defunct). I’d really like to use this image with official permission (if it’s...

Connecting With the 1%?

A few years ago, a friend gave me a satirical poster that said, “Blogging: Never have so many… said so much… to so few.” In fact, companies that blog get an average of 55% more web traffic than those that don’t. Here’s why. Most people use Google as their search...

Staying On Top While Avoiding Information Overload

We live in a world of accelerating change. Ray Kurzweil, the respected futurist, predicts that by 2045, we’ll experience a 1,000,000,000-fold increase in what he calls “human-machine knowledge” relative to 2010. That’s hard to conceptualize but looked at another way,...