#Tags… They’re It!

There’s a powerful, new way to organize the information in your professional and personal life. It called tagging. It’s a radical departure from using hierarchical folders… within folders… within folders… whether in electronic (on your computer) or physical (in your...

Converting Your Followers to Customers

I see many business people who engage in social media programs simply because others do. Further, they make no attempt to quantify the value of such initiatives and therefore tend to underinvest. In turn, social marketing brings few new customers to the company and in...

Chasing the Hot New Service?

Every year, if not every week, it seems like another hot new social service hits the scene. After Facebook, it was Pinterest, and then Instagram, and now Vine. How do you decide which service(s) to use? Remember that in business, and even more in social, it’s better...