I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply…
Preface
From 2005 to 2009, I founded and built TalkShoe, a social media pioneer, to over 1 million monthly listeners using a variety of social media and social networking tools.
Facebook did not work well for us in part because TalkShoe, as the name implies, is about talking. It turns out that when people organize around a friend (or person) they have little else in common and therefore little interest in talking as a group.
However, when people organize around a topic such as a sports team, a hobby, etc., then they are often interested in talking together. As such, our efforts with Ning (one million topic-based social networks) yielded a much higher return.
We used our own live podcasting service to interact with our most important customers on a bi-weekly basis. This became the foundation our for product planning. Imagine how valuable it is to have your best customers suggest new features, guide your priority calls, tell you where the competition is beating your pants off.
We started Twittering in 2006 shortly after the service was launched, using it primarily for customer interaction / support. This was invaluable, especially when we had website problems and couldn’t use that medium to keep our customers posted. Users began to proactively alert us to issues via Twitter.
We also adopted Get Satisfaction for our customer support. This was a game-changer. Our community began to support itself. Our inquires dropped by 90% and customer satisfaction increased; how can you not love that?
And not to forget blogging. It’s a good starting place for any business.
This book is based on my experiences as a CEO using social media and social networking for improved return on investment. It is designed to help businesses, non-profits, and government organizations enhance the conversations with their most important internal and external customers. It contains hard-won knowledge about the do’s and don’ts in this space.
Be confident that if you start small and invest consistently, you’ll design better products and services, improve your marketing, increase your sales, and realize greater customer loyalty; in short, improve the competitiveness and the profitability of your business or organization.
As you read this book, you may proceed linearly from beginning to end. Or if you’re dying to know what a tweet is (for example), feel free to jump straight to the chapter on Twitter. The book may be even more valuable read in the order that is of most interest to you.
Let’s jump in!
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To learn more about Dave Nelsen and Dialog Group’s consulting services, visit www.get121.biz