Book in Progress – Chapter 7

Description: I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply…

Chapter 7: Writing a Business Blog

An ideal social media starting point for many businesses and organizations is blogging. It’s relatively low-tech compared to podcasting or creating videos, and it can be a significant time saver in many situations.

Further, blogging is more controllable (a word I am loath to use when talking about “conversations”) than many other forms of social media. Unlike on many platforms, with a blog you can approve or block (use sparingly) readers’ comments on a case-by-case basis.

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