Ten Social Media Mistakes (Do’s and Dont’s)

When participating in social media, here are ten basic rules for what to do and not do: DON’T: Don’t get started in social media if you have significant product weaknesses or customer support issues. Engaging in social media makes good products more successful, and...

Book in Progress – Chapter 5

Description: I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 5: Social Media Personality… One of the most popular videos of all time on YouTube is called...

Interesting B2B Use of Social Media

I enjoyed reading a post by Bernie Borges about how Rick Short of Indium Corp is using social media for B2B purposes (here’s the original post: Rick Short…) . To convince his CEO to go for it, he used this logic: “People talk on the phone…People...