by davenelsen | Jan 16, 2011 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: If you run a business in this social media world, you ignore the social conversation at your peril. What our peers tell us is five times more convincing than what you tell us. (Who measures this stuff?) I don’t know if anyone knows who...
by davenelsen | Dec 15, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: When I was young, the one super power I deeply desired was extra sensory perception — ESP. I wanted to know what people were thinking. Now, thanks to Twitter and other social media services, I’ve acquired an ability that very closely...
by davenelsen | Nov 14, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: Nobody wants to be sold to. Instead, they want to buy from us if we solve their problems. In order to truly understand a prospective customer’s problems, we’ve got to talk to them. Well, not talk “to” them, but talk “with”...
by davenelsen | Oct 18, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: I’m writing this post for the first time directly on my iPad. I’m using this device in places I’ve never used a computer before: On my sofa reading The Wall Street Journal, in my bed streaming NetFlix movies, and presently propped...
by davenelsen | Jun 29, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: In today’s crazy, noisy, hyper-accelerated social media world, your choice is to be known for one thing… or none. Social media is fabulous in that, in contrast to your email blasts, newsletters, and direct mail, Google sees your blog...
by davenelsen | May 18, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: On Saturday, April 3, 2010, at 9:00 AM, Apple released the iPad into the world. By 10:00 AM, I was experiencing mine ($599 for the 64GB version). By the end of the day, 300,000 had been purchased. Or maybe “friended” would be a better...
