Why Social Media Fails

There are myriad reasons that business social media initiatives fail. If your company’s social media program is not working, perhaps it is for one of these reasons: You’re pushing marketing information at them. News flash: Your prospects already have all the marketing...

Yelp, I Need Somebody…

As featured in TEQ Magazine: If you run a business in this social media world, you ignore the social conversation at your peril. What our peers tell us is five times more convincing than what you tell us. (Who measures this stuff?) I don’t know if anyone knows who...