by davenelsen | Nov 14, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: Nobody wants to be sold to. Instead, they want to buy from us if we solve their problems. In order to truly understand a prospective customer’s problems, we’ve got to talk to them. Well, not talk “to” them, but talk “with”...
by davenelsen | Oct 18, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: I’m writing this post for the first time directly on my iPad. I’m using this device in places I’ve never used a computer before: On my sofa reading The Wall Street Journal, in my bed streaming NetFlix movies, and presently propped...
by davenelsen | Jun 29, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: In today’s crazy, noisy, hyper-accelerated social media world, your choice is to be known for one thing… or none. Social media is fabulous in that, in contrast to your email blasts, newsletters, and direct mail, Google sees your blog...
by davenelsen | May 18, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: On Saturday, April 3, 2010, at 9:00 AM, Apple released the iPad into the world. By 10:00 AM, I was experiencing mine ($599 for the 64GB version). By the end of the day, 300,000 had been purchased. Or maybe “friended” would be a better...
by davenelsen | Feb 18, 2010 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: The best sales people don’t work at your company. Fighting words? Read on and decide for yourself. The Internet recently marked its fortieth birthday. For the first, say, thirty-eight years, it brought us an exponentially increasing...
by davenelsen | Nov 15, 2009 | Social Media for Business, TEQ Articles
As featured in TEQ Magazine: I have seen the future of advertising! It’s interesting and interactive, and at least for the moment it’s free. Welcome to the rapidly evolving world of social media for business. Two excellent examples of such “ads” are by Blendtec, a...
