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Case Study In Progress: Murphy-Goode Dream Job
Murphy-Goode has just announced the "Top 50" for their "Wine Country Dream Job". In ten days they'll cut the roster to 10 and fly those folks to Sonoma for in-person interviews. I've made the Top 50 based on this video: Dave from Mars If you're so inclined, I would...
Interesting B2B Use of Social Media
I enjoyed reading a post by Bernie Borges about how Rick Short of Indium Corp is using social media for B2B purposes (here's the original post: Rick Short...) . To convince his CEO to go for it, he used this logic: "People talk on the phone…People email...
21 Social Networking Ideas for Your Business (Part 3)
The third episode in this four part series begins with a definition of social networking and an analysis of the two predominant ways in which social networks are organized. Discussion focuses on the significance for businesses and organizations in everything from...
21 Social Media Ideas for Your Business (Part 2)
The second episode in this four part series begins with T-Mobile's famous YouTube commercial, including an in-depth analysis about its impacts and implications. RSS is discussed along with the larger implications of the social web transition from "push" to "pull"....
21 Social Media Ideas for Your Business (Part 1)
The first episode in this four part series begins with entertaining examples of social media along with a formal definition. Discussion focuses on the significance for businesses and organizations in everything from market research and competitive analysis, to sales...
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