Tech Tools, Tips & Tricks

"Social” is not your father’s marketing. When participating in social media and social networking in business, here are 10 basic rules about what not to do: Don’t get started in social media if you have significant product deficiencies, customer support problems, or...

After leaving TalkShoe.com in 2009 (a live podcasting service that I started in 2005), I decided to write a book about how small and medium-size businesses can most effectively use social media and social networking tools to achieve their goals. That book is called...

Have you ever seen the cartoon that might best be titled "What the customer needed?" After much Googling, as far as I can tell it first appeared here (a site now defunct). I'd really like to use this image with official permission (if it's copyrighted), so if you're...

A few years ago, a friend gave me a satirical poster that said, “Blogging: Never have so many… said so much… to so few.” In fact, companies that blog get an average of 55% more web traffic than those that don’t. Here’s why. Most people use Google as their search...

People typically think of social media as a talking tool. Indeed, the word media implies creating content. However, it doesn’t have to be our content. What about their content – our customers and prospects, our employees and partners? In business, we can listen to and...