by davenelsen | Jun 14, 2009 | Social Media for Business
The second episode in this four part series begins with T-Mobile’s famous YouTube commercial, including an in-depth analysis about its impacts and implications. RSS is discussed along with the larger implications of the social web transition from...
by davenelsen | Jun 5, 2009 | Social Media for Business
The first episode in this four part series begins with entertaining examples of social media along with a formal definition. Discussion focuses on the significance for businesses and organizations in everything from market research and competitive analysis, to sales...
by davenelsen | Apr 3, 2009 | Uncategorized
Launching a viral marketing campaign is a great idea. But what exactly is it? According to Wikipedia: “Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other...
by davenelsen | Feb 15, 2009 | Uncategorized
I’ve just posted the newest Nelsen Social Networking Index (or here for archives) with results through January 2009. Headline: The number of people engaged in social networking and the amount of time they collectively devoted increased by all-time record amounts...
by davenelsen | Jan 27, 2009 | Not My Expertise
I’m the type who likes to develop a very deep expertise in just a few areas. I’m a social media pioneer, an award-winning entrepreneur, a decent home winemaker, a solid runner/triathlete/Adventure Racer (13 years running…), and hopefully a pretty...
