by davenelsen | Dec 18, 2016 | Inbound Marketing
As Peter Senge once observed, “The only sustainable competitive advantage is an organization’s ability to learn faster than the competition.” If this is true, then you can’t find a more valuable free tool than Google Alerts. With Google Alerts, you can specify a...
by davenelsen | Dec 7, 2016 | LinkedIn
LinkedIn will soon celebrate its 14th birthday. It now has roughly half a billion users, a quarter of whom are in the United States. Every second, two more professionals join LinkedIn. So what’s up with all these people suddenly endorsing your skills? I’m not talking...
by davenelsen | Dec 3, 2016 | Social Media for Business
Have you ever noticed that eight of the ten Commandments (80%) are things not to do? Thou shalt not… Just two of the Commandments are affirmatives. In keeping with roughly that same ratio, to go with the ten don’ts of my earlier post, I offer three affirmative...
by davenelsen | Sep 2, 2016 | Social Media for Business
“Social” is not your father’s marketing. When participating in social media and social networking in business, here are 10 basic rules about what not to do: Don’t get started in social media if you have significant product deficiencies, customer support...
by davenelsen | Aug 29, 2016 | Social Media for Business
After leaving TalkShoe.com in 2009 (a live podcasting service that I started in 2005), I decided to write a book about how small and medium-size businesses can most effectively use social media and social networking tools to achieve their goals. That book is called...
