Ten Social Media Mistakes (Do’s and Dont’s)

When participating in social media, here are ten basic rules for what to do and not do: DON’T: Don’t get started in social media if you have significant product weaknesses or customer support issues. Engaging in social media makes good products more successful, and...

Book in Progress – Chapter 5

Description: I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 5: Social Media Personality… One of the most popular videos of all time on YouTube is called...

Book in Progress – Chapter 4

Description: I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 4: Read a Blog in Your Field Now that you’re getting a sense of what people are saying and thinking...

Book in Progress – Chapter 3

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 3: Start by Listening So where should you begin? Start by listening. Although it can be frustrating, it’s a good...

Book in Progress – Chapter 2

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 2: Social Media is… Social media is characterized by three basic concepts[i]: Content created by anyone, without...