Book in Progress – Chapter 1

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 1: Word of Mouth Gets a Megaphone Recently, a friend of mine who runs a public relations firm in Chicago scheduled...

Book in Progress – Preface

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Preface From 2005 to 2009, I founded and built TalkShoe, a social media pioneer, to over 1 million monthly listeners using...

Interesting B2B Use of Social Media

I enjoyed reading a post by Bernie Borges about how Rick Short of Indium Corp is using social media for B2B purposes (here’s the original post: Rick Short…) . To convince his CEO to go for it, he used this logic: “People talk on the phone…People...