by davenelsen | Jul 9, 2013 | Uncategorized
Every few years a company emerges by establishing its name, and undying customer loyalty, by providing unbelievable customer service. If you’ve ever dealt with Nordstrom (department stores) you know the experience. Others in this lofty category include L.L. Bean, Four...
by davenelsen | Jun 30, 2013 | Uncategorized
When I talk to companies about creating effective social media strategies, I emphasize that they must provide content that is of value to their target audiences. After all, if it’s not valuable to them, they won’t devote their time and attention to you. Put another...
by davenelsen | May 29, 2011 | Uncategorized
Recently, I discovered a social media measurement service called www.Klout.com. That’s as in: “Who’s got clout?” My question is, do you have clout? Do you need it? How do you get it? Greatly simplifying, Klout measures a person’s influence based on how many friends...
by davenelsen | May 14, 2010 | Uncategorized
This week, I actually did it for the first time. Yes, I presented my 3.5 hour high-end Keynote presentation to three groups of CEOs in Birmingham Alabama and Southern California using just my iPad. It’s unbelievable. It didn’t exactly start out that way....
by davenelsen | Sep 30, 2009 | Uncategorized
Chapter 8: Connecting with 85 Million Professionals Via LinkedIn LinkedIn is based on the idea that everyone on the planet is connected to everyone else in six or fewer steps. I know Jim; Jim knows Sue; Sue knows Bob; therefore I am three degrees away from Bob. And...
by davenelsen | Aug 4, 2009 | Uncategorized
When participating in social media, here are ten basic rules for what to do and not do: DON’T: Don’t get started in social media if you have significant product weaknesses or customer support issues. Engaging in social media makes good products more successful, and...
