by davenelsen | Apr 16, 2014 | Uncategorized
We live in a world of accelerating change. Ray Kurzweil, the respected futurist, predicts that by 2045, we’ll experience a 1,000,000,000-fold increase in what he calls “human-machine knowledge” relative to 2010. That’s hard to conceptualize but looked at another way,...
by davenelsen | Mar 14, 2014 | Uncategorized
There’s a powerful, new way to organize the information in your professional and personal life. It called tagging. It’s a radical departure from using hierarchical folders… within folders… within folders… whether in electronic (on your computer) or physical (in your...
by davenelsen | Jan 13, 2014 | Uncategorized
Half of all Internet traffic starts with a search. Are you curious what words and phrases (a.k.a. keywords) are generating traffic for your competitors? Do you wonder whether they’re using Google pay per click advertising, and if so, for what keywords? How many web...
by davenelsen | Dec 22, 2013 | Uncategorized
I see many business people who engage in social media programs simply because others do. Further, they make no attempt to quantify the value of such initiatives and therefore tend to underinvest. In turn, social marketing brings few new customers to the company and in...
by davenelsen | Nov 26, 2013 | Uncategorized
Every year, if not every week, it seems like another hot new social service hits the scene. After Facebook, it was Pinterest, and then Instagram, and now Vine. How do you decide which service(s) to use? Remember that in business, and even more in social, it’s better...
by davenelsen | Oct 15, 2013 | Uncategorized
It’s not atypical for a company to decide to launch a Facebook page or begin Tweeting because they’ve seen others be successful in such campaigns. However, selecting your “tool” should actually be the sixth step in your process, not the first. If you sell B2B...
