by davenelsen | Sep 15, 2013 | Uncategorized
I usually write my posts for business people. This piece is targeted more narrowly at just professional speakers, or anyone in front of an audience who wants to easily capture the names and email addresses of attendees (on a consensual basis, of course). The tool is...
by davenelsen | Aug 11, 2013 | Uncategorized
Few business leaders would argue with the dictum that the better you know your customers, the better that you can serve them, and the more successful your business is likely to be. When I dropped in on the front lines of customer service at my company TalkShoe,...
by davenelsen | Jul 9, 2013 | Uncategorized
Every few years a company emerges by establishing its name, and undying customer loyalty, by providing unbelievable customer service. If you’ve ever dealt with Nordstrom (department stores) you know the experience. Others in this lofty category include L.L. Bean, Four...
by davenelsen | Jun 30, 2013 | Uncategorized
When I talk to companies about creating effective social media strategies, I emphasize that they must provide content that is of value to their target audiences. After all, if it’s not valuable to them, they won’t devote their time and attention to you. Put another...
by davenelsen | May 29, 2011 | Uncategorized
Recently, I discovered a social media measurement service called www.Klout.com. That’s as in: “Who’s got clout?” My question is, do you have clout? Do you need it? How do you get it? Greatly simplifying, Klout measures a person’s influence based on how many friends...
by davenelsen | May 14, 2010 | Uncategorized
This week, I actually did it for the first time. Yes, I presented my 3.5 hour high-end Keynote presentation to three groups of CEOs in Birmingham Alabama and Southern California using just my iPad. It’s unbelievable. It didn’t exactly start out that way....
