When I talk to companies about creating effective social media strategies, I emphasize that they must provide content that is of value to their target audiences. After all, if it’s not valuable to them, they won’t devote their time and attention to you. Put another way, “Marketing is not about us, it’s about them,” (quoted from the book Guerrilla Marketing).
So deviating from my own standard advice, I’m thrilled to highlight that this past June I was recognized as Vistage International’s 2012 Impact Speaker of the Year.
With 750 outstanding speakers presenting to roughly 8,000 groups each year,