Book in Progress – Chapter 2

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 2: Social Media is… Social media is characterized by three basic concepts[i]: Content created by anyone, without...

Book in Progress – Chapter 1

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Chapter 1: Word of Mouth Gets a Megaphone Recently, a friend of mine who runs a public relations firm in Chicago scheduled...

Book in Progress – Preface

I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply… Preface From 2005 to 2009, I founded and built TalkShoe, a social media pioneer, to over 1 million monthly listeners using...

Subscribe to “Social Media With Dave”

Select one of the following then specify your reader: I recommend iGoogle (“Add to Google homepage”) Subscribe to all of Dave’s posts Subscribe to Category: Social Media for Business Subscribe to Category: Social Networking for Business Subscribe to...

Launching a Viral Marketing Campaign

Launching a viral marketing campaign is a great idea. But what exactly is it? According to Wikipedia: “Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other...