Tech Tools, Tips & Tricks

In 2003, I was on a business trip in California. As then CEO of telecom software company CoManage, I was visiting a potential customer or partner – I no longer remember exactly. Alone that the evening, I was sitting in the hotel bar reading The Wall Street Journal,...

The topics and behaviors that become popular on the Internet are sometimes referred to as memes. Perhaps you've heard of Rickrolling? Unfortunately, it's impossible to predict what will become popular, however, you can always be a "fast follower" taking advantage of...

A few months ago, I pointed out that companies that blog get on average 55% more web traffic.  But it’s not just 55% more traffic; it’s new prospects finding you exactly when they’re looking for what you do. Recall that half of all web traffic originates at a search...

Ever heard the expression: “When all you have is a hammer, everything looks like a nail?” Yes, I'm talking about e-mail. According to the recent book, “The Tyranny of E-mail” by John Freeman, we’re now spending more than 40% of our time in corporate America “working”...

Regular readers know that I usually focus on business social networking issues, and I will continue to do so. However, today I’m covering another “Interactive” topic of equal importance. In speaking to hundreds of business executives around the United States each...

Some businesses chase every new social media service, or at least get nervous about missing something as each new platform is introduced.They feel the need to be everywhere. The most common mistake I see consumer-focused companies (B2C) make is dissipating their...