business

BEST of Social Media for Biz – 1Q10

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Here are my best discoveries for the first quarter of 2010 in social media for business. Actually, it’s just one incredibly valuable idea…

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The Best Sales People Aren’t Working for You (Yet)!

The best sales people don’t work at your company. Fighting words? Read on and decide for yourself.

The Internet recently marked its fortieth birthday. For the first, say, thirty-eight years, it brought us an exponentially increasing tsunami of information with one big caveat. The source of much of that information was unknown, suspect, or worse.

I recently learned that 63.2% of statistics are made up.


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BEST of Social Media for Biz – 4Q09

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Here are my best discoveries for fourth quarter 2009 in social media for business. Not every discovery necessarily originated during the quarter; that’s just when each hit my radar…

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Best Employee Training Program for Social Media
Telstra, the 40,000 employee Australian telecom company has definitely set the bar for training its employees in social media. If you don’t have the resources to go this far, at least visit SocialMediaGovernance.com and develop a policy for your company based on your favorite model (click image to read):

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Best Example of Twitter IRL (In Real Life)
Very funny but if this approximates your company’s Twitter strategy,
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BEST of Social Media for Biz – October ’09

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Here are my best discoveries for the month of October, 2009, in social media for business. Not every discovery necessarily originated during the month; that’s just when it hit my radar…

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Best Perspective on Negativity in Social Media
In speaking to more than 50 CEOs each month, one of the most common worries I hear is about giving voice to detractors. This post by David Cameron provides a great perspective and advice on how to handle it. The post also contains links to posts by Erik Qualman and Jeremiah Owyang on the same topic — well worth reading (click image to read):

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Best YouTube Ad of the Month (So Subtle,
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BEST of Social Media for Biz – September ’09

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Here are my best discoveries for the month of September, 2009, in social media for business. As I say every time, not every discovery necessarily originated during the month; that’s just when it hit my radar…

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Best Flight Safety Briefing (AKA Ad for Southwest Airlines)
In social media, it’s “PIE” that counts: (P)ersonality that’s (I)nteresting and (E)ntertaining (an old radio DJ adage). Not only will you watch, you’ll pay attention and remember Southwest:

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Second Best Flight Safety Briefing Ever (AKA Ad for Air New Zealand)
Did I say that in social media,
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Ten Social Media Mistakes (Do’s and Dont’s)

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When participating in social media, here are ten basic rules for what to do and not do: DON’T:

  1. Don’t get started in social media if you have significant product weaknesses or customer support issues. Engaging in social media makes good products more successful, and bad products… dead. But don’t delay for long; address the issues and then jump in.
  2. Don’t use social media to overtly market or sell. Instead educate, enlighten, inform, and entertain your audience. In so doing, you’ll position yourself and your company as an expert in your field and benefit from the “media halo”.


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Book in Progress – Chapter 5

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Description: I’d be thrilled to see your comments/suggestions for my new book: Social Media Changes Everything (for Business). Read on and reply…

Chapter 5: Social Media Personality…

One of the most popular videos of all time on YouTube is called “Evolution of Dance” (on www.youtube.com, search for that term). It was created by an unknown “inspirational comedian” named Judson Laipply and has been viewed more than 125,000,000 times. Devoting six minutes of your time to watch it will almost certainly be an enjoyable investment. You’ll probably want to share it with others.


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21 Social Networking Ideas for Your Business (Part 4)

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The last episode in this four part series begins with an overview of Ning and several examples of business applications.

Next is an introduction to Get Satisfaction and examples of business applications by Zappos, Microsoft, Comcast and others.

That’s followed by a short overview of ChaCha and a discussion about social media creators, interactors, and consumers.

Finally, the series wraps up with a review of 21 ideas for using social media and social networking to accelerate your business.

More information is available from Dave Nelsen at Dialog Consulting Group.


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Interesting B2B Use of Social Media

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I enjoyed reading a post by Bernie Borges about how Rick Short of Indium Corp is using social media for B2B purposes (here’s the original post: Rick Short…) . To convince his CEO to go for it, he used this logic:

“People talk on the phone…People email customers…People send faxes..People speak at conferences…People write in magazines…And, there are no formal policies for these methods of communication.

But blogging can live forever! Yes, but, so can the other media…It’s not a reason to inhibit the use of blogging.”

Makes sense to me.


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21 Social Networking Ideas for Your Business (Part 3)

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The third episode in this four part series begins with a definition of social networking and an analysis of the two predominant ways in which social networks are organized. Discussion focuses on the significance for businesses and organizations in everything from product planning, to sales and marketing, to internal communication.

Leading social networking services are identified, including MySpace, Facebook, Ning, Linkedin, and Get Satisfaction. Highlights include Starbucks, Dell, and Sprint use of Facebook “fan” pages for customer interaction.Also addressed are the many business applications of Linkedin.

More information is available from Dave Nelsen at Dialog Consulting Group.


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21 Social Media Ideas for Your Business (Part 2)

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The second episode in this four part series begins with T-Mobile’s famous YouTube commercial, including an in-depth analysis about its impacts and implications.

RSS is discussed along with the larger implications of the social web transition from “push” to “pull”.

Highlights include business applications of Twitter including examples from JetBlue, Dell, and Ford. Also included is an overview of web address (URL) compression using bit.ly.

The episode wraps up with a discussion of audio podcasting for business, including for customer testimonials and four other applications.


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