social media

Here are my best discoveries for the first quarter of 2010 in social media for business. Actually, it’s just one incredibly valuable idea…

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The Best Sales People Aren’t Working for You (Yet)!

The best sales people don’t work at your company. Fighting words? Read on and decide for yourself.

The Internet recently marked its fortieth birthday. For the first, say, thirty-eight years, it brought us an exponentially increasing tsunami of information with one big caveat. The source of much of that information was unknown, suspect, or worse.

I recently learned that 63.2% of statistics are made up.

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Here are my best discoveries for fourth quarter 2009 in social media for business. Not every discovery necessarily originated during the quarter; that’s just when each hit my radar…

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Best Employee Training Program for Social Media
Telstra, the 40,000 employee Australian telecom company has definitely set the bar for training its employees in social media. If you don’t have the resources to go this far, at least visit SocialMediaGovernance.com and develop a policy for your company based on your favorite model (click image to read):

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Best Example of Twitter IRL (In Real Life)
Very funny but if this approximates your company’s Twitter strategy,
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Here are my best discoveries for the month of October, 2009, in social media for business. Not every discovery necessarily originated during the month; that’s just when it hit my radar…

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Best Perspective on Negativity in Social Media
In speaking to more than 50 CEOs each month, one of the most common worries I hear is about giving voice to detractors. This post by David Cameron provides a great perspective and advice on how to handle it. The post also contains links to posts by Erik Qualman and Jeremiah Owyang on the same topic — well worth reading (click image to read):

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Best YouTube Ad of the Month (So Subtle,
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