The Reality of Social Media

Have you ever seen the cartoon that might best be titled “What the customer needed?” After much Googling, as far as I can tell it first appeared here (a site now defunct). I’d really like to use this image with official permission (if it’s...

Connecting With the 1%?

A few years ago, a friend gave me a satirical poster that said, “Blogging: Never have so many… said so much… to so few.” In fact, companies that blog get an average of 55% more web traffic than those that don’t. Here’s why. Most people use Google as their search...

Happy 10th Birthday LinkedIn!

On May 5, 2013 LinkedIn celebrates its 10th birthday. It now has more than 200 million users, roughly half of whom are in the United States. Every second, two more professionals join LinkedIn. If you’re not a member, it’s time to sign-up. If you are a member but are...