by davenelsen | Jan 13, 2014 | Uncategorized
Half of all Internet traffic starts with a search. Are you curious what words and phrases (a.k.a. keywords) are generating traffic for your competitors? Do you wonder whether they’re using Google pay per click advertising, and if so, for what keywords? How many web...
by davenelsen | Dec 22, 2013 | Uncategorized
I see many business people who engage in social media programs simply because others do. Further, they make no attempt to quantify the value of such initiatives and therefore tend to underinvest. In turn, social marketing brings few new customers to the company and in...
by davenelsen | Nov 26, 2013 | Uncategorized
Every year, if not every week, it seems like another hot new social service hits the scene. After Facebook, it was Pinterest, and then Instagram, and now Vine. How do you decide which service(s) to use? Remember that in business, and even more in social, it’s better...
by davenelsen | Oct 15, 2013 | Uncategorized
It’s not atypical for a company to decide to launch a Facebook page or begin Tweeting because they’ve seen others be successful in such campaigns. However, selecting your “tool” should actually be the sixth step in your process, not the first. If you sell B2B...
by davenelsen | Sep 15, 2013 | Uncategorized
I usually write my posts for business people. This piece is targeted more narrowly at just professional speakers, or anyone in front of an audience who wants to easily capture the names and email addresses of attendees (on a consensual basis, of course). The tool is...
by davenelsen | Aug 11, 2013 | Uncategorized
Few business leaders would argue with the dictum that the better you know your customers, the better that you can serve them, and the more successful your business is likely to be. When I dropped in on the front lines of customer service at my company TalkShoe,...
