Tech Tools, Tips & Tricks

It’s not atypical for a company to decide to launch a Facebook page or begin Tweeting because they’ve seen others be successful in such campaigns. However, selecting your “tool” should actually be the sixth step in your process, not the first. If you sell B2B...

I usually write my posts for business people. This piece is targeted more narrowly at just professional speakers, or anyone in front of an audience who wants to easily capture the names and email addresses of attendees (on a consensual basis, of course). The tool is...

Few business leaders would argue with the dictum that the better you know your customers, the better that you can serve them, and the more successful your business is likely to be. When I dropped in on the front lines of customer service at my company TalkShoe,...

Every few years a company emerges by establishing its name, and undying customer loyalty, by providing unbelievable customer service. If you’ve ever dealt with Nordstrom (department stores) you know the experience. Others in this lofty category include L.L. Bean, Four...

When I talk to companies about creating effective social media strategies, I emphasize that they must provide content that is of value to their target audiences. After all, if it’s not valuable to them, they won’t devote their time and attention to you. Put another...