Tech Tools, Tips & Tricks

In mid-2011, when Google announced a new social network called Google+ (pronounced Google Plus), my expectations were low. Google was already a 3-time loser in social networking. Have you ever heard of Orkut, Wave, or Buzz? I didn’t think so. Based on that track...

On May 5, 2013 LinkedIn celebrates its 10th birthday. It now has more than 200 million users, roughly half of whom are in the United States. Every second, two more professionals join LinkedIn. If you’re not a member, it’s time to sign-up. If you are a member but are...

In business, we’ve long utilized customer testimonials to help us attract new prospects. Typically, we’ve done it in text form but how convincing is that? Anybody could have written or edited them. And text does little to convey emotion and enthusiasm. Even so, we...

From my vantage point, social media has the power to transform your business for good.  Here are some of the benefits I see: Social networking allows you to expand your knowledge exponentially. Social media tools accelerate learning by inviting input from a wide range...

Did you know that Google and Twitter have services to monitor what people are saying about your competitors in real-time? If someone complains about your them in a Tweet, blog post, review site, discussion forum, Facebook Page, or almost anywhere else on-line, Google...

I’ve discovered a great way to learn about any industry using LinkedIn Groups. I do this every time I land a client in an industry that I’ve not served before. For example, when I signed a new client in the digital printing business, I joined the “Digital Printing”...