by davenelsen | Jun 30, 2013 | Uncategorized
When I talk to companies about creating effective social media strategies, I emphasize that they must provide content that is of value to their target audiences. After all, if it’s not valuable to them, they won’t devote their time and attention to you. Put another...
by davenelsen | May 9, 2013 | Social Media for Business
In mid-2011, when Google announced a new social network called Google+ (pronounced Google Plus), my expectations were low. Google was already a 3-time loser in social networking. Have you ever heard of Orkut, Wave, or Buzz? I didn’t think so. Based on that track...
by davenelsen | Apr 29, 2013 | Social Media for Business
On May 5, 2013 LinkedIn celebrates its 10th birthday. It now has more than 200 million users, roughly half of whom are in the United States. Every second, two more professionals join LinkedIn. If you’re not a member, it’s time to sign-up. If you are a member but are...
by davenelsen | Mar 1, 2013 | Social Media for Business
In business, we’ve long utilized customer testimonials to help us attract new prospects. Typically, we’ve done it in text form but how convincing is that? Anybody could have written or edited them. And text does little to convey emotion and enthusiasm. Even so, we...
by davenelsen | Feb 7, 2013 | Social Media for Business
From my vantage point, social media has the power to transform your business for good. Here are some of the benefits I see: Social networking allows you to expand your knowledge exponentially. Social media tools accelerate learning by inviting input from a wide range...
